There are a lot of things that you can do for the purposes of getting the word out about what your business can offer to customers as well as why they should hire you instead of someone else. Advertising is an obvious tactic that comes to mind, but unless you are some kind of billionaire chances are that your budget for marketing would be rather limited once all has been said and is now out of the way. Hence, you can’t afford to just throw as much money at the problem as possible, so you might want to consider improving efficiency so that each ad dollar gives you more to work with.
One way in which Google allows you to improve how much return on investment your ads can offer is by letting you take advantage of responsive search ads. When you learn what is the average CTR on Google Ads, you would be surprised at just how high this statistic tends to be. This excellent performance is only made possibly by responsive search ads since they can make your website seem more relevant to the search queries people put in than might have been the case otherwise.
The manner in which Google Ads generate responsive options is by searching for snippets that are in your text. These snippets can then be highlighted so that people can easily see the relevance to their initial question. They will then click on your site with much more fervor and gusto, and if your content was good enough they might even go so far as to share the site which will really help you by creating some organic back links.