Anyone that is looking to start a business must first and foremost narrow down the target market for the business in question. If you make running shoes, marketing them to a younger crowd would probably be worth your while due to the reason that these are people that have a great deal more energy inside of them and they would therefore be more willing to try out your products. Similarly, someone that is trying to start a medical spa business would do well to market them to the crowd that would be most interested in them, and suffice it to say that senior citizens are the ones that you should be focusing on more than anything else.
At the end of the day, a medical spa is a place where people that have chronic illnesses such as arthritis, diabetes and several others come not just to heal but also to relax. Hence, medical spa marketing companies tend to target people that are over the age of fifty five, and choosing a marketing platform that has the highest number of users in this demographic can be a pretty fruitful thing for you to devote a bit of time and attention to.
Facebook is usually thought to be a social media platform whose user base skews older. It used to be a place for youngsters, but that has changed rapidly over time. While that might not be good news for Facebook, it most definitely is a lucky break for you since it allows you to take advantage of the concentration of older users that only this platform has in large enough quantities for all of your needs.